The PCO Bookkeepers & M&A Specialists team released From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners, a new business fable, on Oct. 20.

Written by Daniel S. Gordon, CPA and CEPA; Brian Post, CPA; and Matt Gordon, CPA, the book guides pest control and lawn care company owners through the complex process of selling the businesses they spent decades building.

From CEO to Exit continues the fictional story of Michael and Peter Hall, the father-and-son duo first introduced in Dan Gordon’s earlier book, From Technician to CEO. In this installment, the Halls find themselves at a crossroads. Their pest control company has grown into a valuable enterprise, and private equity firms and industry consolidators have come calling. With the help of their trusted advisor, Stan, Michael and Peter must navigate valuations, assemble an advisory team, and determine whether selling, keeping the business in the family, or pursuing another path is the right decision.

The book targets owner-operators of pest control, lawn care, and home services companies generating between $1 million and $50 million or more in annual revenue. It is written for those who may be five years from an exit or already fielding acquisition offers. The narrative format sets it apart from traditional M&A guides, making complex topics such as sell-side deal structure, tax planning, and post-sale transition accessible to readers without a finance background. As consolidation accelerates across the home services sector, the timing positions the book as a practical resource for a growing audience of founders weighing their options.

From CEO to Exit is available for purchase online at Amazon.com and BarnesandNoble.com. Qualified owners of pest and lawn companies can sign up for a free copy at PCOBookkeepers.com/exit.