Pricing Is a Top 3 Decision In Your Business. Are You Giving It the Attention It Deserves?

Most pest control owners don’t give enough attention to pricing, and they pay for it with lower profits. You could be making 20% to 30% more profit than you are today.

When a customer’s price does not go up with inflation, your profits on that customer go down fast.

Across a whole customer base, owners who do regular price reviews can make ~20% more than those who skip them.

Owners who use data to increase their pricing get ~30% more than baseline.

That’s what Profit Lab does: We make sure your price changes run like clockwork with in-depth analysis. You make more money, while your team does less work.

Two Ways to Raise Prices

The Data Edge

Two Ways to Raise Prices

$1.0M

A representative book of accounts, lined up by how far below a cost-covering price they’ve drifted — the underpricing distribution we see across our client base. Each bar is the increase that account gets. Click between the two approaches and watch them move:

Illustrative book using the underpricing distribution we see across our client base, with dollar figures scaled to the revenue you set above. Hover any account for its story.

How Profit Lab Works

How Our Customer Pricing & Analysis Service Delivers More Profitable Routes Like Clockwork

1. We Set Goals & Clean Your Data (2-3 meetings)

We get to know your business and your data. (Yes, we clean up a lot of your messy data for you.)

2. We Do the Analysis (1-2 meetings)

Our team breaks down your costs by service line and builds your custom pricing model based on your goals.

3. We Run the Plans (0 meetings — we do the work for you)

We update all prices in your CRM, send out any customer emails or letters, and track cancellations.

What Profit Lab Clients Are Seeing

↑ Recurring Revenue

Operators report meaningful revenue increases within 90 days of implementing corrected pricing.

↑ Profit Margins

Stop subsidizing unprofitable work. Know exactly which accounts and service lines to grow and which to reprice.

↑ Business Value

Better pricing = higher EBITDA = a more valuable company when you’re ready to sell or bring on investors.

↑ Productivity & Confidence

Save your team’s time and effort while knowing you’re taking a data-backed approach to price increases.

‘Attractive ROI’

“Working with Profit Lab saves my team time, it ends the debate over whether to do flat rates or percentages, and it gives us real confidence walking into pricing conversations with big clients. 110% — would recommend to anyone thinking about signing up.”

— Andy Nieves, Vice President, BHB Pest Elimination

‘Couldn’t Recommend Profit Lab More’

“Overnight, we generated an additional $78,000 in recurring revenue — and we have yet to touch our smaller clients and our residential clients.”

— Zack Broder, Vice President, BHB Pest Elimination

Profit Lab FAQs

No — Profit Lab is available as a standalone engagement. That said, clients on our monthly bookkeeping plan get the most out of the analysis because their data is already clean and current.

Once we have access to your data, the initial analysis typically takes 2–3 weeks. You’ll receive a full pricing report and a walkthrough call with your analyst.

We are experts in data cleaning. In fact, that’s one of the things clients love about working with us.

At this time, we work primarily with FieldRoutes, PestPac and QuickBooks Online, but we’ll discuss your situation on the discovery call.

The analysis is built on your own cost data, not national averages. What comes out reflects your actual overhead, your labor costs, your chemical costs — not what a company in a different market pays. You decide what to do with the recommendations.

The best time to fix your pricing was two years ago. The second best time is today.

Schedule Now

Book a free 30-minute Profit Analysis call. We’ll take a quick look at your current numbers, show you where the pricing gaps are, and tell you exactly what Profit Lab can do for your business. No pressure, no obligation.